Frequently Asked Questions (FAQs):

What is a focus group?

A focus group is a discussion group in which 8 to 12 participants are asked to share their opinions and ideas about new products or services. Generally, these discussions revolve around some common characteristic or interest that everyone in the group shares. This makes for interesting and informative exchanges amongst the participants.

These discussions are led by a professional facilitator or moderator. Typically they last between one and two hours and the experience is stimulating and fun.

For sharing your valuable opinions and time, we will compensate you with a cash incentive at the conclusion of the focus group.

What am I expected to do when I participate in a focus group?

 When we contact you to participate, you will be asked a series of  qualifying questions. We expect you to be truthful in all of your responses.

  If you are not able to participate, contact us quickly, so that we can ensure we have enough qualified participants to make our research a success.

 Please arrive on time and be ready to participate

 And most importantly, have a good time!

How do I register to participate in focus groups?

 Complete the Online Registration Form

 Or call our office at 561-640-3412 to speak with a recruiter

Is my personal information secure?

Absolutely! All of the information you provide us with is kept completely confidential. We do not sell nor give your information to any third party. We adhere to the Marketing Research Association’s Code of Ethics on data collection. If you would like more information about the MRA, please visit their website: www.mra-net.org